Unprofessional Athletes Essay Example for Free

Unprofessional Athletes Essay Back in the year 1860, the Pony Express was known to be the fastest and most efficient method of sending mail. It had taken approximately ten days for a horse to travel across the country and deliver the parcels to their recipients, an astonishingly short amount of time for the people of that particular era. A little over 150 years after the inception of the Pony Express, technological advances have been made and it is safe to say that a simple message to a friend no longer takes ten days to send, nor does it travel by horse. Now, in the year 2012, a message can be sent simply with a few clicks on a keyboard or a couple clicks of a cell phone. Along with the gratification that comes along with knowing that your message was sent and received instantly, there comes a few dangers. These hazards become a greater risk for those individuals who are in the spotlight, especially professional athletes. If an athlete makes a controversial remark about any issue, he makes himself subject to mass public scrutiny; from there, the athlete may lose the respect of his fans, supporters, and even teammates based on his stance on the particular topic. An athlete may be so preoccupied by social media and how the world perceives them that he may lose focus on his main goal, which is performing well in his sport. Many professional sports leagues have rules set in place against athletes expressing their opinions of certain sports-related topics on social media, so if a player steps out of line and disobeys one of these rules he is subject to a heavy fine enforced by the league’s officials. Social media shouldn’t be used by professional athletes because of the intense microscope they are under on an everyday basis. Professional athletes have a huge following while participating in their craft, but once they enter the world of social media, especially Twitter, some athletes see this crowd start to dwindle down. Many believe that although fans may root for a player during a game, it does not necessarily translate into support off the field in their social life., In Mark Emmons’ Mercury News article entitled â€Å"Amid Giants World Series, Twitter gives fans a glimpse into athletes lives,† Harry Edwards, a UC Berkeley professor emeritus of sociology, states that: The [San Francisco] 49ers want guys to interact with fans, but they want them to be smart because when you put something out there, its out there forever. It could end up in your obituary. But its important that fans can feel like they can talk to an athlete and say, Maybe it was a tough day at the office for you guys Sunday, but youll get em next week. Figure.1 Stoudemires actions on Twitter epitomize that anything that is done over social media can be publicized and scrutinized in an instant. Figure.1 Stoudemires actions on Twitter epitomize that anything that is done over social media can be publicized and scrutinized in an instant. Although he has always been on rival opposing teams, Amar’e Stoudemire had been one of my favorite NBA players to watch due to his toughness and high-flying ability. When I first joined Twitter in 2011 he was one of the first people that I knew I had to follow. Unlike some athletes before him, he was—by most people’s standards—a respected professional basketball player who did most of his trash talking between the basketball court’s lines rather than blowing up on Twitter after a game. However, during late June of this year, Stoudemire’s reputation and fan following took a major hit after he angrily messaged a fan in response to the fan’s tweet questioning Stoudemire’s performance on the court. In the direct message as shown in Figure 1.1, Stoudemire uses slanderous and even anti-gay slurs which are blocked out with black boxes. Although he apoligized after the picture went viral, the damage had already been done and his reputation had taken a permanent hit. Stoudemire had begun to lose long-time supporters, including myself, because of the reaction he had to a simple criticism he received over Twitter. Everything an athlete does, especially over social media websites, is heavily scrutinized and can land him in an uncomfortable and unwanted position in the public. All professional athletes must be aware of the fact that with all of the intense training that they put forth in hopes of perfecting their particular craft, social media outlets, especially Twitter and Facebook, can provide unnecessary distractions that may interfere with their performance. It has become such an addiction to some players that they cannot bear to go a whole game without tweeting or writing a status update about their team’s performance. A few years ago during halftime of a game against the Boston Celtics, Charlie Villanueva of the Milwaukee Bucks tweeted this, leading to then-head coach Scott Skiles banning Twitter use during games: â€Å"In da locker room, snuck to post my twitt. Were playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up. (si.com â€Å"Twitter Trouble†) The pressures put on athletes by fans is not only felt here in the United States, but also on a global level. Before the 2012 Summer Olympic Games, Australian swimmer Emily Seebohm was by far the favorite to win in the 100-meter backstroke, but was just edged out by American teenager Missy Franklin. When asked about her performance, Seebohm claimed to have been distracted by all of the posts from friends and fans back in her home country, causing a lack of sleep and mental preparation that goes into earning a gold medal at the Olympics. (The Telegraph) Professional athletes around the world should not be using any social media or social networking devices because of the negative impact it can have on their on-field performance and thus blocking them from reaching their maximum potential and skill level. It is a necessity for athletes to be cautious with their word choice because of the fines they may receive as a result of their comments. In an April 2012 Time magazine, then Miami Marlins manager Ozzie Guillen blurted out that he loved and respected oppressive Cuban leader Fidel Castro for his unwillingness to be caught and brought down by those looking to end his reign as tyrant. (Time Magazine) These comments were not well received by the Miami community—made up of mostly Cuban immigrants who fled the country to escape from its unruly dictator. Guillen received a five game suspension, but the stain on his reputation was never completely removed. Since the preseason comments made regarding Castro, Guillen continued to make negative comments about his team’s performance, leading to multiple fines from the team’s owner and a loss of respect from a city as a whole. On October 23,2012, just over a year from initially being hired as the Marlins’ manager, Guillen was fired because of a combination of lack of wins on the field and an excess of controversial remarks made off the field of play. Athletes and coaches both need to watch whatever they say to the media or on a social networking site because of the ramifications that the comments may have with the team or sponsors they are currently working for. Many sports fans, myself included, agree that they enjoy witnessing and reading about how the everyday lifestyle of a professional athlete plays out through social media outlets. Despite the enjoyment that I experience from getting an inside glimpse of a professional athlete’s life, I do realize the issue that they may not be setting a prime model for the younger generation that look up to them. No, not all athletes are monsters made out to destroy a child’s innocence through their Twitter, but there are enough poor examples in the world to raise the question of whether or not these athletes should have their own social media outlets due to the issue of molding a younger generation into respectable adults that didn’t have their â€Å"hero’s† identity ripped away by one careless tweet or status update sent out. In the social media world we live in the question is not whether or not we enjoy seeing an athlete’s life play out over Twitter or any other social media outlet, but whether or not the material they post is ethical enough to keep their â€Å"professional† status. We are constantly told that our generation is going through a technological revolution. In fact, new, simpler ways of communicating with each other are being invented every day. However, there is one group that has to be more cautious of what they send out over these social outlets than the rest of us do, celebrities, and in particular athletes. Athletes are constantly being thrown under the spotlight for controversial Figure 2 Although Rashard Mendenhall is exercising his right to free speech, his remarks garnered much animosity toward him and his team. Figure 2 Although Rashard Mendenhall is exercising his right to free speech, his remarks garnered much animosity toward him and his team. remarks made on social media websites, from Rashard Mendenhall of the Pittsburgh Steelers criticizing people for celebrating the death of Osama bin Laden (Figure 2) to TJ Lang of the Green Bay Packers bashing replacement referees for a blown last second call that cost his team the game. These statements made by athletes can cause them to lose fans across the country and possibly the globe. Social media also provides unwanted distractions to athletes everywhere that may take their mind off of performing to their utmost capability. Also, it can become such a problem that a team may eventually cut or fire a player based off of previous controversial comments made by the athlete. Professional athletes shouldn’t have access to social media outlets, despite the amusement fans see from their day-to-day access. Works Cited Babel, Ryan. â€Å"Twitter Trouble. N.p., n.d. Web. 25 Oct. 2012. http://sportsillustrated.cnn.com/multimedia/photo_gallery/0911/twitter.trouble/content.5.ht ml. Berman, Len. Trending Stories. Mashable. N.p., 4 Jan. 2010. Web. 25 Oct. 2012. http://mashable.com/2010/01/04/social-media-athletes/. Ottesen, Didrik. London 2012 Olympics: Australian Swimmer Emily Seebohm Blames Twitter and Facebook for Failure. Editorial. The Telegraph [London] 31 July 2012: n. pag. The Telegraph. 31 July 2012. Web. 21 Oct. 2012. http://www.telegraph.co.uk/sport/olympics/news/9440774/London-2012-Olympics- Australian-swimmer-Emily-Seebohm-blames-Twitter-and-Facebook-for-failure.html. Ortiz, Maria B. Twitter Gaffes Begat Punishment for Athletes. ESPN. Entertainment and Sports Programming Network, 27 July 2012. Web. 21 Oct. 2012. http://espn.go.com/blog/playbook/fandom/post/_/id/7495/voula-papachristou-inspires- twitter-fail-list.

Native American Museum Essay -- Native Americans

George Gustav Heye Center - The Smithsonian's National Museum of the American Indian is a fascinating building at the Bowling Green area of Lower Manhattan. It’s close to Battery Park that displays an elegant view of the water. You can see ferries floating by headed towards Staten Island, since South Ferry Terminal is nearby. It allows you to appreciate the hidden gems of the city located in the outskirts Manhattan. One of those very treasures is the museum mentioned previously. The Museum of the American Indian is directly in front of the Bowling Green Park with a water fountain at the center. From the park view you can see the front of the museum. It has stone steps with statues on the sides. Walking in to the museum up the grand stairs led me to the entrance protected by security with metal detectors. Out of the various museums I’ve previously visited in NYC this was the first time I’ve encountered going through metal detectors, maybe because the museum is free and open to the public? From that point on there’s a digital interactive guide that displays the layout of the museum and location of the exhibits. The museum is divided into quadrants with an elliptical rotunda in the middle. The rotunda is illuminated by natural light from the glass dome with skylights above you. Also when you look up you can see extraordinary symbolic painting on the ceiling. From the center of the rotunda you can go left or right to see the exhibits of Native Americans. For some reason I felt like going in through the left, aside from the fact that the right side was closed for renovations. I headed left into the â€Å"Time Exposure† exhibit by the Haudenosaunee Discovery Room. When entering the exhibit it can seem a bit disoriented, but you just have... ...due to the external forces such as other settlers e.g. the Navajos, new settlers along with the Spanish conquerors entered their world. As a result the Pueblo Indians were imposed by these external forces especially through military power that changed their ways completely; having minimal cultural practices of their ancestors before them. The museum may seem like it’s very limited to what’s on exhibit mostly because not all of the building is in use. However the few exhibits they have is substantial in sparking an interest or even beginning to understand the cultures of Native Americans. Works Cited http://nmai.si.edu/explore/exhibitions/item/194 http://newsdesk.si.edu/releases/exhibition-smithsonian-documents-impact-railroads-native-southwest http://www.britannica.com/EBchecked/topic/482769/Pueblo-Indians http://www.bigorrin.org/pueblo_kids.htm

Willy Loman and Gatsby Comparison

His mall Idea was to obtain the â€Å"girl of his dreams† alongside this, but ended with either as he took a ferocious ride to his own self-destruction. Wily, In contrast, was able to accomplish the envious American Dream, but was far too ambitious to notice. When Wily decides he wants to search for his father with his brother Ben, he met Dave Signalman who essentially changes his inure future. In order to make a sale all he had to do was â€Å"pick up his phone and call the buyers, and without ever leaving his room, he made his living†¦ (Miller, pop 1. After seeing how successful he was, Wily totally reconsiders his original decision of going to Alaska, and Instead, became a legman which marks the beginning of his downfall. Both characters prove to be very lacking in moral sense. Jay Gatsby only motivation for becoming rich was to win Daisy back. Gatsby threw exuberant parties and lies about his background just to prove his worthiness to Daisy. â€Å"There was music fr om my neighbor's house through the summer nights.In his blue gardens men and girls came and went like moths among the whisperings and he champagne and the stars†¦ † (Fitzgerald, pop). In Will's case, after arriving home from â€Å"work†, he boasts about his sales, despite it being blatant lies Just to impress his family. If old man Wagner was still alive I'd a been in charge of New York now. † (Miller, pa). This quote truly shows how far Wily has fallen, as it could not be further from the truth. The biggest factor that separates the two characters is their lifestyle and financial situation.Gatsby lives his life in an astonishing fashion, with the ability to buy anything anyone could ever desire. Inhabiting a giant mansion on the lakefront property of West Egg, it is very easy to envy Gatsby and the money he possesses. In contrast, Wily Loan lives a life very few would envy. With financial troubles throughout, Wily Loan has extreme rubles providing for his fa mily. Despite leading very divergent lifestyles, Jay Gatsby and Wily Loan were both amoral and caught up in the illusion of the American Dream.It is no coincidence, that at their lives conclusions, both found themselves terribly alone, even on their deathbeds. Wily Loan and Gatsby Comparison By Edgewood Gatsby hosts parties in an attempt to fit in, but his attempt is inevitably a failure as main idea was to obtain the â€Å"girl of his dreams† alongside this, but ended with neither as he took a ferocious ride to his own self-destruction. Wily, in contrast, was Dave Signalman who essentially changes his entire future.In order to make a sale all room, he made his living†¦ † (Miller, pop). After seeing how successful he was, Wily totally reconsiders his original decision of going to Alaska, and instead, became a very lacking in moral sense. Jay Gatsby only motivation for becoming rich was to win Daisy back. Gatsby threw exuberant parties and lies about his background Just to Willis case, after arriving home from â€Å"work†, he boasts about his sales, despite it new Gatsby and the money he possesses. In contrast, Wily Loan lives a life very

Little Falls Hospital Risk Management Plan - 1461 Words

LITTLE FALLS HOSPITAL RISK MANAGEMENT PLAN Purpose The purpose of the risk management program is to protect patients, staff members and visitors from inadvertent injury. The focus of Little Falls Hospital risk management plan is to provide an ongoing, comprehensive, and systematic approach to reducing risk exposures. Risk management activities include identifying, investigating, analyzing, and evaluating risks, followed by selecting and implementing the most appropriate methods for correcting, reducing, managing, transferring and/or eliminating them. Authority and Role of the Risk Manager The risk manager is empowered by the governing body to implement the functions and activities of the risk management program with the assistance of the patient care and administrative staffs. The governing body has overall responsibility for the effectiveness of the program and providing the necessary resources. The governing body’s responsibilities are supported through regular written and verbal communications regarding risk management activities that may affect the organization’s finances. The role of the risk manager is to maintain a proactive risk management program in compliance with the provisions of federal, state, and local statutes, applicable scope of practice and regulations. The organization may participate with voluntary accrediting organizations. The risk manager is responsible for creating, implementing, and evaluating the outcome of the risk management plan. TheseShow MoreRelatedThe Patient Safety And Risk Management Program1429 Words   |  6 Pages Purpose A risk management plan is created so as to support Little Falls Hospitals mission and vision statements as it pertains to the clinical risk of the hospital, patients, visitors, volunteers, and employee safety, and any possible operational, business, and property risks. Culture Principles The Patient Safety and Risk Management program will support Little Falls Hospitals philosophy; everyone is responsible for patient safety and risk management. It is essential to have participation andRead More492 risk management paper draft 21314 Words   |  6 Pagesï » ¿ Risk Management Paper Edgard Delos Santos 492/ NUR Senior Practicum: Leadership and Management January 26, 2015 Professor Kathy Smith I interviewed James Alviar RN, the Coordinator of Risk Management at my current place of employment the Queens Medical Center West Oahu. I asked him if there were any current risk management issues at our facility that we could discuss, but he said all current issues were confidential and he could not divulge any information to me. 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While I donà ¢â‚¬â„¢t believe the author set out to just create a â€Å"whitepaper† like writing, I do believe the author should have taken some time to â€Å"think about what he is trying to convey first, do some serious

The Age of Elderlyin Iran is Changing - 1826 Words

Background: The population ageing phenomenon has started in many of developing countries like Iran. Most developed countries have accepted the age of â€Å"65† years as a definition of â€Å"elderly†, but some developing countries like Iran consider the age of â€Å"60†. We aimed to compare the physical and mental health of people who aged 60-64 years with those who aged 65-69 years in order to determine if the definition of elderly in our country is true. Methods: This cross-sectional study was conducted between April to September 2011, in the west in Iran. Participants in this study are those who referred to the elderly care centers. With random sampling, 2 from 3 centers and with convenience sampling 302 peoples aged 60-69 years were selected. All participants were interviewed via face to face or with telephone using standard questionnaires including Kessler (K6) scale, psychological wellbeing scale, activities of daily living scale and sf-36 scale. The statistical differences were assessed by Pearson’s chi-square at 5% level of significance. Results: Statistical comparisons have shown that there is a significant difference among two age groups under study regarding to psychological distress scale, psychological wellbeing scale and activity of daily living scale. No meaningful difference was seen concern with physical functioning (SF-36) scale between two groups. Conclusion: Our finding proposed that age of 60 possibly is better for onset of delivering elderly care services. Other

Masculinity Gender And Sexuality - 1997 Words

Everyone who does not fit the idea of masculinity has been placed in the other category. Kids have a hard time to self-identify themselves because of all the masculine role moles that present themselves in the media. Masculinity has created a structured binary that makes their role the ideal role for society to be. That ideal role is traced back to a long history of old traditions, that society cannot look past. This ideal of masculinity has created complications within gender and sexuality that have made people hold onto heteronormative ideals. The heteronormative ideals have created a privilege society where the white males dominate the world and place everyone who does not fit in their binary into the other people category. Masculinity†¦show more content†¦This tainted image also harmed women of color because of how society treated black people. â€Å"For African American women, the forced sexual victimization of African female slaves led to the promulgation of many distorted stereotypes, created by White society in an attempt to reconcile the contradiction of this maltreatment and the espoused values of a Christian democracy†. (Greene, 241) The image of African American women being viewed as victims and slaves makes people believe that they will have tainted blood forever in them. It was easy to target black women because they have been tortured, since they were brought over. They have never had positive image about themselves because males prevented them from practicing their African Tribe traditions. Even their white women counterparts victimized women of color because they felt it was easier to oppress them and put the attention towards them instead of themselves. Men put women int o the other category and started a hierarchy where people always tried to find a way to place people in the lower category of other. Masculinity has made it hard for woman and particularly women of color to find a place in society. â€Å"White men do not have to do â€Å"dirty work,† such as housework; the most inferior group does it, usually poor women of color.† (Lorber, 58) White men have created this privilege role that makes people believe that women are always meant to stay home and do what he says. White men push for an ideal

Comparative Analysis of Operating Systems †Free Samples to Students

Question: Discuss about the Comparative Analysis of Operating Systems. Answer: Introduction: Nokia was one of the largest mobile phone manufacturers of the world before selling off its business first to Microsoft at 7 Billion USD, and then to HMD for an undisclosed amount. Nokia was doing extremely well in the 80s, 90s, until the mid-2000s when things started falling off the plate for Nokia and it stumbled like a pack of cards(Laamanen, Lamberg Vaara, 2016). A lot of articles and journals have been written on what exactly went wrong with Nokia, how a company which was at the Zenith of success can dig a hole so deep in earth that it could never make a comeback from its failures. By 2007 Nokia was manufacturing more than 65% of the mobile phones sold on the planet earth with its Symbian mobile operating system and was a clear market leader in the mobile space (Sumanthi, 2017). Nokia was selling huge number of mobile phones globally due to its strong body type, longer battery life, industry experience, quality products, pricing strategy and attractive designs. It was the era p ost 2007 which saw the evolution of Application for Mobile phones which changed the entire ecosystem of the mobile phone industry. A lot of players started emerging out of nowhere; companies like Samsung, Micromax, Oppo, Intex, Huawei and many other started giving a tough fight to Nokia. The single largest trouble with the Nokia was its inability to design an operating system which could work well with the mobile application and have a seamless integration with the mobile phone. This is touted as the biggest reason which led to the bankruptcy of Nokia and emergence of other players in the Industry (Rooij, 2015). During the era of Nokia, Apple was to be found nowhere, the company was doing its best to make products which customers would buy instinctively, but were really not able to match up to the standards of Nokia, Nokia was clearly leading the way. But, in the year 2007, Apple suddenly came in the market with its revolutionary I-phones and created a disruption in the entire market phone industry. People were seen to be standing in long queues to buy an I-phone and suddenly the wind turned the direction towards Apple, and the tech world was just talking about three things: Apple, Steve Jobs IPhones. By first quarter of 2013 Apple had captured almost 40% of the US smartphone market and over 50% of the operating profit in the global handset industry. If figures have to be believed, Apple was selling 5X phones in comparison to sale of Nokias Lumia phones. It was just a matter of time Apple and other players like Samsung, Sony, Micromax, oppo and MI took over, which was the moment of death fo r Nokia. Ios and Android by then has taken over the mobile operating software and killed Symbian and the nearly extinct Blackberry. Apple was smart to realize that it was not just the mobile phones, but it was the software which should be leveraged to create experience for the customers. Nokia has been criticized a lot by a number of Tech Bloggers, enthusiasts, industry experts and by some of its own senior leaders, the tone of the message was clear, Nokias management predicted the change in the smartphone market, but really could not come together as a team and work towards the changing landscape(Hernes Bytniewski, 2017). The company acknowledged first in 2004, in one of its media release, that the smart phone market is up for a revolution and Nokia would be leading from the front. However, nothing was done to embrace the change, on the contrary, the company refused to build partnership with emerging players who wanted Nokias expertise in their mobile phone business. It was the inability of the company to come together and develop software which would be in sync with the needs of the customer, and would have ensured sustainability for Nokia. It was the leadership which did not believe what was happening; they were in a state of shock and did not believe how every c ompany, other than Nokia would move ahead in the race (Yun, Won Park, 2016). In comparison to Nokia, team at Apple under the leadership was really looking strong. The team at Apple was playing the game by fundamentals, by analysing the need of the customers, their taste and preferences and based on the market study wanted to design a product to cater to all the needs of its customers. Steve Jobs leadership, often said as debatable, but it was his leadership which brought all the department of the companies together, and it was him who made the entire team work together, with a single vision of putting a better, smarter and a faster phone with an open system in the hands of the consumers. Nokia failed to respond to Apple, its Symbian operating system was aging and dying, but the company could not do much about it. They were really late on switching to windows for help, to revitalize their brand strategy, their operating system, by then the vote was already casted in favour of Apple and Other Android mobile phones. Another aspect of leadership which can be translated from the bankruptcy of Nokia and success of Apple phone is the inability to understand the pulse of the smartphone audience. Nokia, which was a tech giant, launched the first smartphone in the market, tested the prototype for touch screen and internet enabled phones was spending millions and millions on Research and development for the next big thing, in the process, they forgot the most important component of business, its customers(Grant, 2016).Apple leveraged its customers, its target audience, it realized the lacunae in the current smartphone providers and the needs of the customers, and it just bridged the gap and brought revolution in the industry(Holt, 2016). Nokia was at heart a hardware company and its management could not keep up with the pulse of the consumers and focus on software, the inability of its marketing department to read the consumers was another major reason for its bankruptcy. It was the management at Nokia, which turned a blind eye towards the changing ecosystem and refused to acknowledge the problem, they were of the opinion that Nokias hardware would eventually pull back all its lot customers towards the company, but it was simply not the case. By then, people had already gotten accustom to the platform which made them access application on their devices in a seamless manner, thus crushing the hopes of Nokia (Streeter, 2015). Apple was always clear about few things in perspective; they knew that Smartphone business is evolving in nature, a lot of competition will become the focal point of the industry, software will dominate, more and more application will be created to enhance the user experience and phones will get more stylish and aesthetic(Kushida, 2015). Focussing on the vision, Apple created a 5 year strategy for what kind of products it wants to create for the consumer which will benefit them the most, following the vision Apple created IPhones and took the market by storm. Apples product are known to be mans best friend and addictive, the style, designing, attention to details, camera quality and its subtle branding makes it one of the most comprehensive smartphones in the industry which was struggling with innovation and were unable to feel the pulse of the people(Lorange Rembiszewski,2016). There were a lot of people who said that IPhone was an overnight success, but in actual it was the hard w ork of the team standing resolute behind the genius mind of Steve jobs, they all believed in the vision of its leader and were determined to design something so beautiful and useful that it brings a disruption in the entire industry. It was Apple who was pioneer in creating full display touch phones with great pixel resolution and sleek design. Apple not only focussed on one of few aspects which make a smartphone really smart, on the contrary it went a step ahead and focussed on all the aspects of the mobile phone to make The ultimate device for the users (Apple, 2016).Another brilliant thing which the team at Apple executed and has been criticized initially was its exclusive closed Apple store for Application and other things. People did not understand the purpose of doing so, but later realized company did so to provide the user best experience and not allow the viruses to enter the great device. Nokia failed miserably because it did not have what Apple had, a clear mission and vi sion and great leadership (Mitchell, 2014). The leadership at Nokia was not future looking, they were focussed more on what they have been doing in the past and wanted to replicate the same strategy for the business sustainability. Although, there were some really cool products which company created, stylish looks, longer battery and strength in the mobile phones, sadly, it was not enough for the market. Management at Nokia was spending good amount of money into their research and development wing, but they were not investing much in marketing research. This was one of the major issues why the company failed to create products for the future and improve the lives of people. It was like missing a big piece from solving a puzzle, the missing piece being marketing research. Marketing research helps to identify the needs and preference of the customers, their aspirations, their feedback, their utility for a product and many more; all these features are greatly useful for creating the ri ght product for them (Kaur Sharma, 2014). It was a complete failure of the management to assess the external environment which ultimately led to failure of the 150 years old company leading to sell off its assets to Microsoft and later to HMD. Another important aspect which is a critical success factor for the success of Apples product is its strategy of continuous innovation. As explained earlier, Steve jobs was a visionary and an exemplary leader, he had this unique gift of quickly picking up the smart things in the room and his ability and passion to create product from a basic idea and sell it further. It was his intuitive thinking; balanced calculation to mitigate the risks associated with new products that him the biggest innovator on planet earth (Wang, 2015). If one has to analyse the product of Apple, it can be found how hard the team worked in collaboration towards sustained innovation. Every person who was employed at Apple was appreciated from bringing innovation on the table; innovation was the undying spirit at Apples office in Cupertino, California. People were seen discussing ideas, talking of new things, how to offer something unique to the customers and how to create products which have never been created . It was the culture of innovation which was one of the driving factors of success for the company; it was innovation which changed the entire ecosystem of mobile phones for the best (Divya Kumar, 2015).Innovation at Apple was pivotal in driving a lot of innovation in the industry by other players as well. Apple had set an example in front of mobile companies on how to build products which have actual benefit for the customers. During the era of 2007-13, a lot of innovation was happening in the mobile phone industry and the front runner leading the innovation was Apple. On the other end of the spectrum was Nokia, which was not even remotely close to bring innovation in its product, a lot of experts said that Nokia accepted defeat very early and stopped innovating knowing android and IOS has taken over the market(Basole, 2016). Its marriage with Microsoft to build Lumia Phones happened at the time when major share was divided between Apple and other android players, leaving very lit tle for the new products of Nokia. The innovation took backseat at Nokia, or it can be said that team at Nokia took too long to innovate which ultimately caused the debt ridden company to sink in the waters. Satya Nadella, the then CEO of Microsoft in one of his earlier interviews acknowledged that they failed to understand the pulse of the customers and miserably failed to innovate, they were relying on the earlier proven success strategies of Nokia, and continued with them, leading to grand failure of the company(Chung Park, 2017). More so, the team at Nokia felt defeat at the hands of Apple and other android players and they gave up, they failed to acknowledge that if they roll up their sleeves and start innovating and put all their efforts on making phone both a utility and an engaging device for the consumers, it would have been just a matter of time that they would have tasted success. The lack of motivation in the workplace and the team was again one of the prime reasons tha t the company could not get back on its feet and accepted the defeat very soon (Yadav Maheshwari, 2016). Towards the end, it can be said that Apple was clear with its vision, which was built on sustained innovation and the entire company was motivated to drive change in the mobile phone industry. The KRA of all the employees at Apple was based on creating brilliant products for its target audience. Employees were motivated to bring this change and be a part of the revolution, the leadership at Apple did a brilliant job by hiring the best talent, manage them effectively, keep them motivated and align their individual goals with those of the organization. In comparison, Nokia was unable to manage its employees; there was the problem of turnover in the company fuelled by their continuous product failure and failure to innovate. It was the inability of the management to keep the talent at Nokia motivated and their failure to manage them was a great contributor for its failure. The vision of Nokia was to connect people and build products for them which would reap benefits for them; however t he same was not translated in form of goals and objectives of the organization. At one point it was seen that the leadership and the employees were absolutely at loggerheads which worsened the situation for the failing Nokia. Hence, in a company which is unable to harvest a good culture, motivate its employees, keep them engaged, shape their attitude and push them to think of new ideas, the failure of such a company was inevitable. The essay can be concluded by saying that the strategy at Apple, ideology of the leadership and the ability to predict the future of mobile phone followed by innovation were some of the reasons of its success, back then and even now. On the other hand, the inability of Nokia to detect the pulse of its audience, inability to predict the change in the mobile industry, inability to manage its workers and manage them and at last inability to innovate better products for the customers was primarily responsible for the bankruptcy of Nokia. References Laamanen, T., Lamberg, J. A., Vaara, E. (2016). Explanations of success and failure in management learning: What can we learn from Nokias rise and fall?.Academy of Management Learning Education,15(1), 2-25. Rooij, A. (2015). 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