How the organization communicates with prospective and current Case Study

How the organization communicates with prospective and current customers - Case Study ExampleThe use of digital media made coca plant Cola to deviate from the traditional strategies that would promote the product such as developing new products or extending the existing brands.Marketing is an important aspect of creating a whole brand date helping to reach out to the existing and potential customers. Every marketing strategy faces three uncertainties that argon supposed to be weighed before engaging the fear of failure, the return on investment and the fear of the unknown. investment funds resources in the digital media for marketing brings forth all these uncertainties. However, these uncertainties can be assumed based on the advantages that come with the digital media. First, learning from failure can help device workable strategies in the digital space. Second, the digital media exhibits a very rapid growth while the marketers get to understand it better daytime by day. Finall y, digital media is less expensive, therefore, learning from it especially on optimizing the return on investment is worthy.Coca Cola opted to go digital, and take advantage of the huge online traffic. This was done through a ingenuous social concept that encouraged customers to exhibit brand loyalty while encouraging others to join the wagon. In the summer of 2011, they devised the Share a Coke Campaign (Coca Cola, 2013). It began with the customers creating a can for a special relay transmitter and then finding their names and having a speed of light bottle bearing the name to developing customized coke bottles with peoples names. This campaign has gone global and it is still in progress after it demonstrate that it can facilitate the strengthening of the brand as well as increment in the gross sales volume.The campaign was focused on increasing the consumption of Coke during the summer of 2011 while bringing an appeal on the strength of the brand. Despite Coca Cola being kn own as a strong brand, they needed to