Online Retailing Case Study Example | Topics and Well Written Essays - 750 words

Online Retailing - Case Study ExampleThe online marketing is godly by the development and the increased of technology. Brick and mortar business is a description of the business that is entirely establish on the internet differentiating from that which operates in the practical environment. Of all the methods and strategies of marketing, there are advantages of each of the models (Anderson 1996). Dell Inc has choose the online marketing and it is excessively working on mass customization where there is mass production of individually change products and services to meet the diverse customer needs. This is a more refined means of customer happiness where the prices are also comparable to those of standard products.Online retailing is generally adopted by traditional retailers who deem widespread logistical and supply stores (Brown 2001). The most important aspect that enables success in online marketing is the detail that, traditional companies are better placed to establish an online presence than starting up a new-fashioned marketing strategy from scratch. Online marketing is advantageous in existing companies which are already established and strike good reputation hence customer confidence (Anderson1996). In such cases, the beau monde retains contact with the somatogenic enterprise and work out to leverage other tasks. Dell has core competencies against other companies that provide electronic computer products and accessories. By the use of online marketing the company is able to explore these competencies more expansively and intensively (Tampa et al 2000). Since Dell is already an established company, its able to use the trust it has established with its suppliers and hence leverage the supplier networks already in place. For these reason, there will be easy sales talk of products to the clients and assured supply (Brown 2001). altogether these smooth operations come with advantages discounts and other favoured handling.Existing distribution channels allows for trouble free delivery of services and products, price discounts to the company. These will have an advantage of cutting down the cost of distribution and and so these benefits will trickle down to the customers in terms of reduced costs. Dell Inc has a well recognise brand name in the computer industry. For this reason, leveraging the brand fairness is of great advantage oer other companies that use the dot com marketing strategies, Anderson (1996).Having been in operation for quite sometime, Dell Inc is stable company that can operate online especially for financial services as many people already trusts them. This also implies the company has an already established customer foundation and sales and this brings in the benefits of economies of scale in marketing, making purchases, production (Fingar et al 2000). Established companies operating online will get a chance to leverage a lower cost of capital, as bond issues will be availed to established companies (Tampa et al 2000). The underwriting cost creating a new cop-any from the beginning as in initial public offer is very costly than the online equity offering in marketing. Every company has a set of advantages over others (competitors) and good operation practices (Fingar et al 2000). This gives established firm an advantage in online operations (online